The Twitter Outage? Ever told that # of followers on Twitter doesn’t really matter?;-)Source: bradcolbow.com
Aside from big typography and textured website background, illustrations and sketches have been one of the best trends in web design since ‘09 or earlier that year. I myself is a huge fan of illustrated characters on websites as well as hand-drawn images and font styles.
Illustrations give a…
Branding is one of the most important components of business. People tend to look for brands of a product before they decided to buy or use the service based on how they view its brand. Once a consumer likes your brand they will definitely come back for repeated services or products. Remember that brand gives consumer a reason to buy or have the confidence in your service and waste less time choosing over competitors. Following are the steps to building your brand from definition, to design to establishing it’s foundation.
Your company profile description. The purpose of the business description is to give your reader an overview of your company. Choosing the right business description gives interested people some insight on your company and help them to feel more connected to your business.
When describing your business, it generally includes:
Pick your brand name. Something original - Make your name stand out, get something that you can really call your own, and so it will be much harder to copy. Another tip is avoid names that are hard to spell or pronounce.
3. Design Your Logo
Create a great logo.
A great logo design
Choose the right color scheme & font style for your logo. Explore your imagination when creating perfect color schemes for your business to make it look appealing to consumers. A great logo design can create a great impression, emotion, style site based on color choices.
Market research is ideally the focal point of creating a branding strategy and its planning process. Having an effective market research pushes and justifies your brand vision and builds the value of your brand as a financial asset. Like your consumers, you need to get to know them intimately through research and insight.
Set an insightful marketing strategy for your brand through print, web, social media and multimedia. Two of the major reasons in setting a brand marketing strategy is to see:
Be creative. List the features and benefits of your product / service and ask yourself this question: “How can I best highlight my brand to my audience? Is it through videos? Blogging? Literature? A website? Pricing Strategy? Or, you could do all if it will communicate your brand to your audience more effectively.
While doing the market research, make sure that everyone in your company are tuned in and understand your brand promise and how specific behaviors impact the brand. This is what we’re going to call as “internal brand alignment”.
Building a strong brand is greatly influenced by the decision makers around you. Engage everyone including your employees in all your branding efforts, in making your brand successful. Create a framework where specific roles and responsibilities are in position. This will ensure that the brand management function is successful and will eventually result to an even stronger brand experience for your customers.
When we mean packaging, we’re not speaking about putting your products in a box with your company logo but it’s about packaging your brand messages.
Your brand messages can be represented through these common tools:
The use of social networks is continuing to grow among businesses - small or large even the Fortune 500 companies. Research shows that “this year, 31% reported using Facebook for B2B communications with vendors, suppliers and business partners and 27% use Twitter for that purpose.” A case study from businessesgrow.com was also released pointing how fast growing businesses expand their social media exposure and how they accelerated social media usage.
Before jumping into the social media pool, there are just a few starting points that you need to consider like:
Next to that is choosing major platforms as starting point. The top ones include Facebook, Twitter, LinkedIn, Youtube and Blog.
Establishing your brand takes time. Unless you are a well-known brand, establishing a brand takes time. Some companies have been working for over a year and a half on their efforts are just now reaping the benefits. The key is to keep digging in and build an audience. When your competitors finally got to the path that you’re going, you already had a big lead.Source: mediaparade.com
Page rank is what Google uses as a link analysis algorithm for a website that measures its overall value based on the quality of the site’s inbound link graph.
There is a much more detailed illustration of how a page rank is being calculated by Google, but it doesn’t really matter. What Google is getting at is how important and strong a site can be on the web. Google figures that when one page links to another page, it is casting a vote for the other page. Multiple votes to one link from the same page cost as much as a single vote. The more votes a page has, the more important the page must be. For example, if Site B has a lot of incoming links, Google perceives the site as important. If a higher ranking site, Site A, has those links to site B, it increases Site B’s relevance on the web even more.
Well, it still does matter, but to some degree. People actually whether they take it as a misconception or a fact that page rank is a big deal would still look at it when they’re looking to exchanging web links because it indicates the site’s reliability, aside from looking at the site’s visitor rates and Alexa traffic rankings.
Page rank is an important factor Google uses to rank your site so it may help in your site’s ranking but it’s not really the number one or the only ranking factor. It’s not also 100% guaranteed that your site will rank well or will always be on top of search engine results because it has a high page rank. In fact there are sites that have a page rank of 3 or 2 but outranking their competitors that have a page rank of 6 or 7. Or the ones with high page rank truly outrank the sites of low page rank value.
We ran some usual test to see how much page rank matters in search engine positioning.
Here are the results. The first 5 sites that topped the SE results for the keyword above:
If you notice, printable-cards.gotfreecards.com which has a page rank of 3 ranks 3rd and outranked americangreetings.com that has a page rank of 6. This test though doesn’t conclude that page rank doesn’t matter at all. It still does and counts towards your keyword rankings or helps in optimizing your site for search engines however, there are several more components beyond page rank of a site that can make your site land on the top pages in Google. This is just one occurrence (your site’s search engine positioning) when you don’t really need to worry about your page rank, even Google said this officially.
Page rank is a website quality indicator. How reputable and well-perceived a site is. The measure is determined based on the links created to and from the site that comes from or goes to trusted and popular websites. Google does not only look at how many websites are pointing to your site but also validates its quality, relevance and its page rank as well. So if your site has a higher page rank, people would likely buy from you and link to you than a competitor whose page rank is 0 to 1 .
It’s also called the “pagerank meter” which shows a visited site page’s pagerank as a whole number between 0 and 10, being 10 as the highest (which means most popular). This is not 100% reflective though of the way Google judges the internal or overall value of a site which they use as part of its ranking algorithm.
Matt Cutts even said that “Google’s internal PageRank computations have many more degrees of resolution than the 0-10 values shown in the toolbar” in his blog mattcuts.com. Then again, from our own experience, the PageRank Toolbar still serves as good indicator of your site’s overall relevance within Google, otherwise it’ll just be a little harder to determine if this is discarded.
If you’re using Chrome as your browser, you can install the extension from the Chrome Web Store.
If you would like to simply just check a site’s pagerank without the toolbar, there are online pagerank checker tools like PRChecker or SEOMoves’ Page Rank Checker.
High page rank doesn’t mean high search ranking, but can help improve your SE ranking to some extent. That being said, we would rather focus more on building high quality backlinks and your site’s page rank will take care of itself. Or, rather than getting so obsessed about it, take it to your advantage to create well-structured sites with great quality unique content pages that are well optimized with better navigation, layout and formatting. These factors will help your site’s page rank go up eventually.
So, yes – it’s not quite a big deal but it still matters.Source: mediaparade.com
It is imperative to have an SEO-friendly website structure if you want to benefit in search engine ranking or in being visible in searches.
As a company seeking a new website, you have two options: (1) Build a new site with SEO before you launch, or (2) A website re-design to include SEO after your site has been live. Before you choose which option fits you best, here are some notable thoughts to consider …
Even though websites are changeable, the longer you wait to add SEO to your website, the more harm you are doing to your business. It’s much easier to build SEO into your website before you launch, and avoid any damage.
Here is why:
However, if you can’t afford the time or cash to opt for SEO services at the beginning, it can still be done with good website re-design. Therefore, if you are thinking about adding SEO at a later date, make sure you follow these rules: